✦
OptimusMedical
Home About Us Optimus AI Contact Get Started
Legal

Cookie Policy

What cookies we use, why we use them, and how you can manage your preferences.

Website: optimusmedical.uk

Data Controller: Optimus Medical Ltd

Last Updated: 20 April 2026

1. What Are Cookies?

Cookies are small text files that are placed on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to give website operators useful information about how their site is being used.

Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services that appear on the page ("third-party cookies"). Cookies can remain on your device for varying durations — "session cookies" are deleted when you close your browser, whilst "persistent cookies" remain until they expire or you delete them manually.

2. How We Use Cookies

Optimus Medical uses cookies on our website (optimusmedical.uk) for the following purposes:

  • Essential website functionality: ensuring the website operates correctly, remembering your preferences, and maintaining security
  • Analytics and performance: understanding how visitors use our website so that we can improve its design, content, and functionality
  • Marketing and communications: measuring the effectiveness of our marketing campaigns and tailoring content to your interests (only with your explicit consent)

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core features such as page navigation, security, and access to certain areas of the site. You cannot opt out of these cookies as the website cannot function without them.

Cookie Name Purpose Duration Type
om_session Maintains user session state and security tokens Session First-party
om_csrf Protects against cross-site request forgery attacks Session First-party
om_cookie_consent Stores your cookie consent preferences 12 months First-party

3.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to measure traffic, identify popular pages, and improve the overall user experience. These cookies are only set with your consent.

Cookie Name Purpose Duration Type
_ga Google Analytics — distinguishes unique visitors and tracks page views 2 years Third-party
_ga_* Google Analytics 4 — maintains session state 2 years Third-party
_gid Google Analytics — distinguishes users within a 24-hour period 24 hours Third-party
_gat Google Analytics — throttles request rate to limit data collection 1 minute Third-party

3.3 Functional Cookies

Functional cookies enable the website to provide enhanced functionality and personalisation, such as remembering your language preferences or the region you are in. These cookies may be set by us or by third-party providers whose services we have added to our pages.

Cookie Name Purpose Duration Type
om_lang Remembers the user's preferred language setting 12 months First-party
om_region Stores the user's regional preference for localised content 12 months First-party

3.4 Marketing Cookies

Marketing cookies are used to track visitors across websites and display advertisements that are relevant and engaging. These cookies are only set with your explicit consent and can be disabled at any time.

Cookie Name Purpose Duration Type
_fbp Meta (Facebook) — used to deliver, measure, and improve advertising 3 months Third-party
li_sugr LinkedIn — browser identifier for conversion tracking 3 months Third-party

4. Your Cookie Choices

When you first visit our website, a cookie consent banner will be displayed, giving you the choice to accept or decline non-essential cookies. You can change your cookie preferences at any time by:

  • Using our cookie settings: click the "Cookie Settings" link in the footer of any page to update your consent preferences
  • Browser settings: most browsers allow you to view, manage, and delete cookies through their settings. You can also configure your browser to block cookies entirely or to notify you when a cookie is being set
  • Opting out of analytics: you can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on

Please note that blocking or deleting certain cookies may affect the functionality of our website, and some features may not work as intended.

4.1 Managing Cookies in Your Browser

You can manage cookies through your browser settings. Below are links to instructions for common browsers:

  • Google Chrome: Settings → Privacy and Security → Cookies and other site data
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Apple Safari: Preferences → Privacy → Manage Website Data
  • Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies

5. Similar Technologies

In addition to cookies, we may use similar technologies on our website, including:

  • Local storage: similar to cookies, but with the capacity to store larger amounts of data. Used for caching preferences and improving performance
  • Pixel tags (web beacons): small, transparent images embedded in web pages or emails that help us track page views, email opens, and the effectiveness of campaigns

These technologies are governed by the same consent mechanisms described in this policy.

6. Third-Party Cookies

Some cookies on our website are set by third-party services. We do not control these cookies and their use is governed by the privacy policies of the respective third parties. The third-party services we currently use include:

  • Google Analytics (Google LLC) — website traffic analysis and reporting
  • LinkedIn Insight Tag (LinkedIn Corporation) — marketing attribution and professional audience analytics
  • Meta Pixel (Meta Platforms, Inc.) — marketing attribution and advertising measurement

We regularly review the third-party services on our website and remove any that are no longer necessary.

7. Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not wish to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. However, we respect your privacy preferences, and if you enable DNT in your browser, we will not set non-essential cookies unless you have given explicit consent through our cookie banner.

8. Children

Our website is not directed at individuals under the age of 18, and we do not knowingly use cookies to collect data from children.

9. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the purposes for which we use them, or changes in applicable law. Any updates will be published on this page with an updated "Last Updated" date.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

  • Email: privacy@optimusmedical.uk
  • Post: Data Protection Officer, Optimus Medical Ltd, Innovation Hub, 42 King Street, London, EC2V 8EQ, United Kingdom
  • Telephone: +44 (0)20 7946 0958

11. Further Information

For more information about cookies and how to manage them, you can visit:

  • ICO — Cookies guidance
  • aboutcookies.org
  • allaboutcookies.org
✦
OptimusMedical

Pioneering AI-powered health intelligence for the next generation of medical devices. Based in the United Kingdom.

Company

  • About Us
  • Our Purpose
  • Careers
  • Press

Product

  • Optimus AI
  • Capabilities
  • Documentation
  • API Access

Legal

  • Privacy Policy
  • Data Processing
  • Cookie Policy
© 2026 Optimus Medical Ltd. All rights reserved. optimusmedical.uk